The Downtown Revitalization Program was responsible for implementing and coordinating activities necessary to transform the area bounded by Date Palm, Cathedral Canyon, "D" Street, and the Cathedral Canyon Channel into a special pedestrian-oriented retail/restaurant/entertainment core flanked by attractive residential neighborhoods. Adopted in February 1993, the program focused on removing barriers to investment related to the negative image of the area. Key strategies included widening and enhancing East Palm Canyon Drive, installing improvements to upgrade the neighborhood, investing in civic facilities, and attracting new private development and business.

To initiate the tremendous physical change required, efforts included:

• Capital Improvements
• Packaging of development sites in key locations
• Promotion of the area to outside investors
• Implementation of development standards, design guidelines, and a quality project review process
• Establishment of assistance programs for residents, merchants, and property owners
• Outreach to the community and information activities

• Ensure that capital project planning and implementation occurs in a timely and consistent manner
• Ensure that appropriate development standards and design guidelines are in place and a design review process implemented that will ensure the quality of private development
• Undertake acquisition program of properties key to enabling revitalization to occur
• Identify and negotiate development of catalyst projects to stimulate private investment and initiative
• Assist in the recruitment of new business, both directly and in conjunction with developers
• Identify and implement assistance programs in the areas of design rehabilitation, relocation, business retention, and business recruitment
• Implement outreach programs to encourage participation and involvement by area residents, merchants, and property owners

Implementation of the Governor’s budget includes elimination of the Redevelopment Agencies throughout the State. This had a huge impact on Cathedral City since redevelopment funds were used to build the City and community we know today. In addition, the Cathedral City Redevelopment Agency passed through over $38 million to the Palm Springs Unified School District over the years.

Redevelopment Agency Presentation

Download the Merged Project Area Map PDF

Payment Schedules

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